Search Engine Optimisation (SEO)

SEO is the most effective form of marketing you can do to attract targeted visitors to your site.

However, to be successful you need to attract visitors that are targeted prospects.

There are two ways of doing this:

1. Organic Listings

Organic listings are free and probably the most effective as people trust organic listings more than PPC, but the competition to get listed within the top ten results can be fierce as thousands of other web sites are competing for the same spot. Pixel Workshop does thorough research on keywords related to your business and will advise you on the best strategy to follow to get listed as high as possible.

This can be an ongoing process since the search engines like Google, Bling, Yahoo etc are constantly adapting their practices to match ever changing markets. The key here lies in proper research of keywords that are being searched for and implementing various strategies to achieve the desired result. It does not help to get listed in the top ten if there are only a few people searching for that keyword.

Your web site can also be penalized by the search engines if you follow bad SEO practices. Don't be fooled by someone that promises a high position in the search rankings for a very competitive keyword in a short space of time as this is simply not possible. To rank high takes time and a comprehensive strategy that will get you there and keep you there for some time to come.

2. Pay Per Click (PPC)

Paid listings are the listings you see on the top and sides when you do a search in the search engines. You can also be listed on various web sites related to your business.

PPC advertising can be a very good form of marketing for your web site, as you only pay when somebody clicks on your advertisement to visit your web site. This way, you can test various search terms and pages on your web site to get an idea of which is more effective.

However, PPC can also cost you a lot of money when it is not done properly. Your Return on Investment can actually turn into a loss if you pay more than you are selling.

Proper research and a solid strategy needs to be implemented to make sure your investment works for you.

> Get a free SEO assessment of your web site!