Web Page Design

Pixel Workshop follows strict graphic web page design principles to give your web site visitors the best experience possible.

1. Speed is our first priority

Your customer's experience must be our first priority - there is little value in a site that looks amazing but takes a long time to load, as 90% of your visitors will not wait around while your latest greatest animation is busy downloading. If your customer has to wait you have lost control and diminished the customer's experience.

An estimated $25 billion in revenue is lost annually due to web performance issues.

2. Ease of use

If your customer can't find what they are looking for you have no hope of delivering a valuable experience to your customer. At Pixel Workshop we work hard to design web pages that are clear and simple to navigate. Our most important job is to engage your customer to take action not to marvel at our design acumen.

3. Consistency = Usability

Consistency is one of the most powerful usability principles. When the web page design and interaction on your site is consistent your visitors will benefit from the experience.

4. Brand Identity

It is critical for us to understand how your organization defines your brand before we begin a project. We have to interpret this brand idea into an interactive experience, creating web page designs that are appropriate to the original intent of the brand to create a memorable experience that distinguishes your company from your competition.

5. Appropriate Graphic Design

At Pixel Workshop we look at your web site's goals first and then develop graphics that are appropriate to those goals. It is the experience itself that defines the level of graphic design required.

6. Search Engine Optimisation

The Web Site Designer must also optimise your web site for the keywords you are targeting from the ground up. This could be the most important aspect if you want lots of targeted visitors to your web site or any visitors at all.

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